


just bi yù
Nowadays, we add more and more steps to our beauty routine, which takes up more and more of our precious time.
bi yù helps you create a refined, yet effortless beauty routine.
Taking care of yourself shouldn't be complicated - it should be fun. But most importantly, it should make you feel like you are your true self.
be yourself, beautiful.

our vision
At bi yù we believe that beauty has no rules – you decide what beauty means to you.
Our mission is to simplify and refine your beauty routine, empowering you to embrace the version of yourself you want to be.
No limitations, no expectations – embrace your beauty your way, without excuses.
be yourself, beautiful.

our community
At bi yù, it’s not just about beauty – it’s about how you feel. Our community is a place to find inspiration, share tips and motivate each other to be your best self.
We believe in self-care without rules, in beauty your way. Here is room to experiment, learn and grow,
without judgement.
We would like to welcome you to our community.
what do others think

"The Shine gummies are really chill 🍒 My hair and nails really feel stronger. Take them every morning now 😍"

"This brush is really great💖💖"

"Super happy with it!! The beauty bag is perfect to keep my make-up neat and nice and compact for on the go. 💫"